Pricol is an undisputed market leader in auto parts manufacturing in the country.Since its beginning in 1976, the company has grown many folds and is established its name as one of the pioneers in automobile engineering products and services.
Pricol auto parts engage in various automotive segments.The segments include manufacturing of auto parts for motorcycles, scooters, three wheelers & ATVs, Cars, SUVs, MUVs; Tractors and construction equipments, sintered components and Fleet Management solutions.
The range presented by Pricol in auto parts is vast.It starts from instrument clusters Standard, electronic and deluxe; Fuel level sensors- lever, tubular and capacitance; secondary air valves, Chain tensioners- rack type, screw and torsion , screw and flat spiral spring type , clocks, vehicle convenience and security systems- manual central locking, remote central locking and keyless entry, alarms , oil pumps- chain Driven , inbuilt pressure relief and numerous others.
Pricol auto parts are manufactured and developed under strict supervision at every stage. Automobile engineers and experts test and validate the products using latest testing techniques such as SAE J 1378, IEC-61000, BSEN 50081-1 etc. The three decade old company has kept its pace with evolving and advance techniques of modern day. The design facilities are duly accredited and certified as per standard norms and regulations. ISO/TS 16949 and ISO 14001 are two of certifications held by the organization.It has won prestigious awards for quality, delivery, cost- effective and supply etc.
According to the annual reports due to economic growth; the industry has seen 26% rise in automotive sector in 2009-10. This spells growth in the vertical industries; majorly the auto parts industry. Effective cost planning has risen the profit by Rs 500 million and loss turned in to a profit of approximately Rs 225 million . The overall sales has grown only by 3% however, the segment is expected to have a steady growth across the product range.
The impressive client base includes major players spanning all the segments.Some of the elite members are Suzuki, Bajaj Auto, Hero Honda, Kinetic Engineering, Yamaha , Europe, Piaggio ,Italy, Roayl Enfield, General Motors ,India, Mahindra & Mahindra, India, Maruti Udyog, India, Saipa ,Iran, Toyota Kirloskar ,India, Hindustan Motors,Ashok Leyland, BMC Turkey, Eicher Motors, Swaraj Mazda, etc. Tractors and Construction Equipment and spare parts manufacturers sharing a close and long association with Pricol Auto parts are AGCO,USA, Massey Ferguson ,UK, Terex Vectra, India, JCB India, John Deere ,India and others.Buyers and suppliers in sintered components like gears, hubs, pistons and slack adjusters parts etc.include Godrej, Lucas TVS, Techno last, Germany, TVS Motors, India etc.Vehicle tracking systems, vehicle monitoring systems, and centralized lubrication systems facilitates fleet management.
The alliances with international companies as Magnetic Marrelli, Denso, and Blue Ridges, USA have expanded and strengthen its global base and technological knowledge.It helps in understanding the domestic and international market trends and changes.The research and Development team at Pricol constantly works towards overall product development, its assimilation and processing to deliver world class spare and auto parts.